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Welcome to Josh Portnoi Coaching

Well done for taking a step in the right direction. I’m here to help you achieve your goals step by step. 

If you’re ready to commit and make a positive change to your life Get Started now to book in for a Consultation.

Get started now to book a consultation

I believe training gives you tremendous benefits physically but none more so than the Positive Mental effects it’ll have on you and your life.
I pride myself on my attitude towards mental health and wellbeing. For me there’s no more important thing for my clients than feeling good mentally and overcoming issues such as Anxiety, Depression and Eating Disorders. If you can control your mind you will succeed in all other areas of your life.

I offer both Online and Face to Face coaching, for those who need help with getting fitter, stronger and healthier.

My Specialities include

Strength & Conditioning

Mindset Coaching

Fat loss

Muscle gain

Nutrition Coaching

Injury prevention and rehab (including Lower back pain)


Meet the coach

I’ve been a fitness enthusiast since I was a child playing football at every opportunity and later finding my way into the gym and fine tuning my body firstly with Calisthenics (body weight training) and then by lifting weights with a focus on Strength & Conditioning.

Personally my fitness journey changed a number of years ago whilst I was living in Mexico working in Marketing at the time. I was very into my fitness and thought I knew it all but wasn’t quite seeing the results I wanted. It was at that point I started working with a coach who taught me so much and took me to another level with my training. It was then I understood that you will never achieve alone, what you could with someone more experienced guiding you.

I’ve worked with a wide range of clients from beginners to more advanced athletes and I know what it takes to get the results you desire. I was previously based in Central London working as a Master Trainer for Virgin Active.
I’ve since decided to build my own business a little closer to home in North West London.



Face to Face Training

Meet in with me in Person for training sessions either at my Studio base or in the comfort of your own home.

Online Coaching

Choose between either Video Sessions or Online Coaching guidance which includes a programme to follow, weekly check ins with me and daily support and motivation.

Sports Massage

Struggling with aches and pains or need to recover from the hard work you’re putting in, in the gym? I offer Sports Massage either at the Studio or at your home.

All coaching options include Exercise Programming and Nutritional Guidance

How can I help you?

Contact Details

Phone: +447476520130



I’ve been training with Josh for almost 3 years now, during which time Josh has push me out of my comfort zone and enabled me to achieve things I didn’t think were possible. Even if you think you know your way around a gym I would highly recommend Josh as he’ll take you to the next level.

Ben F, Age 35

Josh is great trainer he’s helped me put on the most muscle I’ve ever had! Solid workout routines! Would recommend!
Lucas B

Age 20

Attention to detail provided by Josh is something that everyone should look into. Is definitely his strongest side!! He was able to push me to limits and that’s what I need!
I can highly recommend Josh as I had pleasure to work with him during my personal trainer journey and been inspired by his personality and approach to subject!!!
Daniel F

Age 34

Josh is very competent. He has a holistic approach to Personal Training. He’s knowledgeable and able to cope with demanding clients. He helped me to achieve my goals in a clear and structured way. It’s been a pleasure to work with him. I fully endorse Josh.
Andrea T

Age 36

Fantastic massage and impressive knowledge of anatomy. Josh was perfect in being delicate and understanding of my disability needs, as well as working hard in the necessary areas that carried tension.
Stiffness has totally vanished, and I am totally relaxed.
I am much looking forward to my next treatment.
Pnina O

Age 35

I highly recommend Josh. He treats your body like a tailor with a suit, helps you learn about what works for your body and personality, and, most important of all, you’ll have fun getting fit.
Tom D

Age 32

He’s the best trainer I’ve ever worked with, he’s not just given me strength and muscles he’s given me confidence and almost like a therapist at times! Even through this difficult last year he’s always been there for me and been highly motivating.
Katrina K

Age 39